What’s new · March 2025

In March 2025, significant updates were introduced, including the ability to apply multiple profiles to devices, a redesigned dashboard for improved fleet management, and the capability to connect multiple HR systems simultaneously, alongside various enhancements and upcoming features aimed at streamlining user experience.

3 min read

TL;DR

  • Smart Profiles and Global Profile. Until now, each employee could only be associated with a single profile, which limited parameter management and made applying multiple configurations complex. Now you can apply multiple profiles to the same device.
  • New Dashboard. We have redesigned our dashboard to provide a clear and instant overview of your fleet.
  • Connect multiple HR systems simultaneously.

Miscellaneous improvements:

  • New assignment logic: Get better visibility of devices without holders and assign an employee in just two clicks.
  • Catalog soon available in $ and £: In addition to euros, place orders in different currencies and across various geographical regions directly from the cockpit. You'll be billed in the currency of your chosen billing profile.
  • More connected applications: We've added provisioning for Datadog, Okta, Atlassian, Ringover, Zendesk, Amplitude, LastPass, and OpenAI. More integrations coming soon!

Coming soon:

  • Onboarding journey automation (fewer clicks, more automation)
  • USB port blocking
  • Custom profile uploads (.mobileconfig, all from Primo)
  • Android MDM support
  • SSO for applications


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Spring is here, and at Primo, it's the season for new features! Our entire team has worked hard to bring you functionality that will make your daily work even easier. This month's highlights include simplified profile management, an intuitive new dashboard, and simultaneous connections to multiple HRIS systems. Discover what we've prepared for you today!

Product updates

1️⃣ Smart Profiles and Global Profile

Previously, employees could only be associated with a single profile, which limited parameter management and made applying multiple configurations challenging. Now you can apply multiple profiles to the same device, allowing you to combine different configurations based on your specific needs.

For example, you can combine a Design profile (containing team-specific applications), a macOS profile (with macOS-specific security settings), and an office profile (with WiFi credentials).

Additionally, we have added a "global" profile that allows you to target all enrolled devices in your company. This enables you to apply universal settings, such as encryption, across your entire fleet of enrolled devices.

For more information, check out our dedicated article.

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Double-click on any image to view it in full screen


2️⃣ New Dashboard

We have redesigned our dashboard to give you a clear, instant overview of your fleet. You can immediately spot devices that need attention and identify unenrolled employees requiring follow-up. The dashboard also makes it easier to navigate between product sections for detailed information.

  1. Monitor your fleet
  1. Monitor your device activity
  1. Get an overview of upcoming events (onboardings, offboardings, and expected order & shipment dates)


3️⃣ Connect multiple HR Systems simultaneously

Multiple HR system connectivity is now available on Primo. The platform seamlessly manages employees across different HR systems, enabling centralized and efficient workforce management. Connect your systems today to streamline your operations.


4️⃣ More Connected Apps for provisionning

We've added provisioning support for Datadog, Okta, Atlassian, Ringover, Zendesk, Amplitude, LastPass, and OpenAI—with more integrations on the way!


⚒️ Miscellaneous improvements

  • New assignment logic: Gain clearer visibility of unassigned devices and assign employees in just two clicks.
  • Catalog soon available in $ and £: Place orders in multiple currencies across different geographical regions directly from the cockpit. Billing will be in the currency of your selected billing profile.
  • New filters: Filter employees by Job or Team to enhance monitoring precision and Profile targeting.


➡️ Coming soon

We're committed to making Primo more intuitive, transparent, and reliable—helping you spend less time on daily IT tasks. Here's what's coming up:

  • Onboarding automation (fewer clicks, more automation)
  • USB port blocking
  • Custom profile uploads (.mobileconfig, all from within Primo)
  • Android MDM support
  • SSO for applications

Your feedback is invaluable to us—please share your thoughts to help us make your Primo experience even better!

Primo Team :logo-primo-png-blue:

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