How are Primo catalog prices set?

Primo catalog prices are set in alignment with manufacturers' suggested retail prices, focusing on B2B procurement for streamlined deployment, reliable delivery, and business-appropriate products, while also offering flexibility for cost-conscious customers to manually import devices purchased through consumer channels.

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Here's what you need to know about our pricing structure and the advantages of purchasing through us:

1. Pricing Aligned with Manufacturers

We set our prices in line with the manufacturers' suggested retail prices (MSRP). This means you'll find the same prices for devices on our platform as you would directly from Apple, Dell, or Lenovo.

2. B2B Focused Purchasing Channels

We exclusively use Business-to-Business (B2B) channels for our device procurement. While you might occasionally find lower prices on consumer (B2C) websites due to promotional offers, we cannot match these exceptional deals. However, our B2B focus brings several advantages:

  • Zero-Touch Deployment (ZTD): Our B2B channels enable ZTD, streamlining the setup process for your new devices.
  • Automated Ordering and Reliable Delivery: We offer an automated ordering process and dependable delivery timelines, ensuring you receive your devices when you need them.
  • Global Procurement Network: We have the capability to ship devices to over 30 countries, ensuring a seamless procurement process for international businesses and organizations with a global presence.
  • Business-Appropriate Products: Our offerings are tailored for business use. For example, we don't sell devices with Windows Home edition, focusing instead on Windows Pro only.

3. Flexibility for Cost-Conscious Customers

If you find devices at lower prices through consumer channels, we offer a solution: you can purchase these devices separately and manually import them, or enroll them in MDM. This allows you to benefit from potential savings while still leveraging our management platform.

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